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Coffee Industry Research Report

2019-01-10

coffeeware

I. Overview of the development of the coffee industry

The world's three major coffee producing regions are located in Africa, Indonesia and Central and South America, and Brazil is the country with the largest number of coffee exports per year. Coffee consumption is mainly concentrated in economically developed countries and regions such as Europe, America and Japan.Of course,coffeeware items are popular over the world.Such as french press,coffee grinder,Pour Over Coffee Kettle and more.

At present, the global coffee consumption market is about 12 trillion yuan. The United States is the largest consumer market for coffee in the world, with an annual consumption of about 3 trillion yuan. China's coffee consumption market is about 100 billion yuan, of which instant coffee accounts for about 72%, freshly ground coffee accounts for 18%, and instant coffee accounts for about 10%.

From the perspective of coffee drinking structure, the proportion of freshly ground coffee in the world is 87%, far exceeding that of instant coffee, while in China's coffee market, only coffee is only 18%. The US coffee market is about 3 trillion yuan, and China's coffee market is about 100 billion yuan. Based on this, we draw the coffee drinking structure between China and the United States. By comparison, we can roughly speculate on the future development trend of the domestic market.

2.The coffee industry industry chain segmentation research

The coffee industry industry chain can be divided into three stages: upstream coffee planting, midstream deep processing and downstream circulation. The upstream planting process is characterized by low concentration, and the participants are mainly small and medium-sized farmers, planting bases and high-quality manors abroad. The upstream value contribution accounts for 1% of the entire industrial chain, which belongs to the low-profit area, and there is not much room for Internet transformation. The middle reaches are similar to the upstream. The downstream circulation includes wholesale and retail. The overall concentration is high, and the value contribution accounts for 93% of the entire industrial chain, which is a high-profit area. Therefore, entrepreneurial opportunities in recent years have appeared in the downstream circulation.


3.The analysis of the competitive landscape of the coffee market segment

At present, the domestic instant coffee market is about 70 billion yuan. Among the online instant coffee brands, Nestle Coffee ranked first with a market share of 28.5%, and the top 8 accounted for 53.7% of the market share, with a high market concentration.


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